Goodyear approached us again with a clear vision — to create a cost-effective promotional watch that aligns with their brand image. The challenge was to balance budget constraints with functionality and customization to deliver a memorable branded gift.
Understanding the Need
We first analyzed Goodyear’s brand positioning and promotional goals. The watch needed to:
Match the rugged, active style of the brand
Be practical as a promotional item
Allow brand customization (logo, packaging, etc.)
Stay within a competitive cost range
Product Development
We proposed three watch concepts, each designed to reflect Goodyear’s brand essence. The client selected an electronic sports watch with a digital display. To meet their unique requirements, our technical team:
Reprogrammed the movement to include a date display
Integrated the Goodyear logo into the screen interface
- Open a new mold for the second hand to show Goodyear winged foot
Ensured overall quality while maintaining the target price point
Result
The final product exceeded expectations on all fronts. Goodyear was highly impressed with our attention to detail, especially the personalized design elements such as the yellow second hand and the Winged Foot motif on the hand tail, which subtly reinforced the brand identity.
Not only did the watch meet the practical goals of a promotional item, but the visual impact and design precision also earned their full recognition. As a result, we secured a bulk order of 36,000 units, marking a significant milestone in our collaboration with a globally recognized brand.